Alvaro F. Matta

Work Experience

North & South Carolina Territory Sales Leader MegaFood -Derry NH - Vitamins & Supplements May 2014 – April 2019

Managed a $585,000 territory with 67 accounts in North & South Carolina generating 16% growth.
Collaborate with Regional Sales Leader to execute sales plan.
Manage special events, demos & Brand Ambassadors.
Create custom sales & marketing promotions & merchandising.
Educate & train store employees in national, regional & independent retailers on vitamins & supplements, nutrition, agriculture, exercise, & lifestyle.
Identified & opened 14 new accounts resulting in new business sales growth.
Utilize CRM, Power Bi & Spins Data to track sales, product movement & industry trends.

Innate Response Formulas by MegaFood Innate Response Formulas - Derry NH January 2017 – April 2019

Educate & train Medical Doctors, Naturopathic Doctors, Pharmacists & Dieticians on therapeutic vitamins & supplements.

Co-Founder 501(c)(3) Non Profit Warrior Wellness Solutions-March 2009 - present

Created non-profit organization with mission of promoting health and wellness for members of U.S. Armed Forces and their families, especially those suffering from post-traumatic stress disorder, wounds, injuries and other combat related illnesses.
Developed evidence-based Holistic Integrative Health and Wellness training, education and exercise.
Developed Board of Directors and set standards on ethics and responsibility.
Developed Partnerships with other non- profits & for-profit companies.
Conduct Holistic Health and Wellness and Nutrition workshops at USMC Camp Lejeune, NC, Wounded Warrior Battalion East for wounded, ill & injured Marines with family members included, Walter Reed National Military Medical Center and Veterans homes.
Co-Founder Warrior Athlete Program, Warrior Wellness Program, Combat Readiness, Yoga for Veterans, Martial Arts for Veterans
Run marathons and adventure races.

Special Events Owner/Director Activ Sound Systems & Entertainment October 1995 -present

Arrange function space for large venues, nightclubs and cafes.
Coordinate special event parties for up to 2,000 people.
Offer promotional consulting for various venues.
Control budgets of up to $30,000.
Responsible for booking and contracting entertainment, event spaces, and sound system rentals.

Marketing/Sales Associate Sysco Food Services, Charlotte NC February 2007 – January 2009

Extensive training in many aspects of the food industry to include food, agriculture, supplies, equipment, transportation, refrigration, cleaning chemicals and profitability.
Exceeded previous year sales goals
Conducted menu and beverage analysis for clients, and developed menu and wine pairings.
Responsible for collecting and depositing money from customers.
Covered a wide and diverse territory to include major chain hotels, large churches, and Zagat Rated fine dining restaurants.
Trained wait staff in both casual and fine dining atmosphere, on all aspects of food & beverage service and sales. Conducted demonstrations of products regularly.

Marketing/Sales Representative Mutual Distributors, Charlotte, NC January 2001 – October 2006

Conducted wine, beer, juice and new age beverage tastings for industry.
Consistently met sales quotas resulting in ranking top three in company for receiving bonuses on a consistent basis.
Trained wait staff in both casual and fine dining atmosphere on all aspects of food and beverage service and sales.

Corporal - United States Marine Corps June 1990 – June 1997

Education and Training

Registered Yoga Teacher 200 hours February 2012 Yoga Club, Holistic Yoga Therapy Institute and Veterans Yoga Project

Educated and Trained in Ashtanga, Anusara, Power Yoga, Mindful Yoga Therapy, Restorative Yoga Therapy & Structural Yoga Therapy.
Educated and trained wounded, ill & injured veterans population, recovering cancer patients, obese individuals, post pregnancy, athletes, mix martial artists, sexual trauma survivors, yoga teachers pursuing Yoga Alliance 200 & 500 hours certification

Holistic Nutrition, Health and Wellness Graduate July 2011 Institute for Integrative Nutrition

Educated and trained wounded, ill & injured veterans population, recovering cancer patients, obese individuals, post pregnancy, athletes, mix martial artists, sexual trauma survivors, corporate wellness

Awards

Received for saving the life of a woman in Concord, NC

Nominated for Carnegie Hero Medal, Plaque for Heroism from the City of Concord, NC, and Good Samaritan Award from Cabarrus County, NC, February 2003

Languages