Alvaro F. Matta

Work Experience

North & South Carolina Territory Sales Leader MegaFood -Derry NH - Vitamins & Supplements May 2014 – April 2019

  • Managed a $585,000 territory with 67 accounts in North & South Carolina generating 16% growth.

  • Collaborate with Regional Sales Leader to execute sales plan.

  • Manage special events, demos & Brand Ambassadors.

  • Create custom sales & marketing promotions & merchandising.

  • Educate & train store employees in national, regional & independent retailers on vitamins & supplements, nutrition, agriculture, exercise, & lifestyle.

  • Identified & opened 14 new accounts resulting in new business sales growth.

  • Utilize CRM, Power Bi & Spins Data to track sales, product movement & industry trends.

Innate Response Formulas by MegaFood Innate Response Formulas - Derry NH January 2017 – April 2019

  • Educate & train Medical Doctors, Naturopathic Doctors, Pharmacists & Dieticians on therapeutic vitamins & supplements.  

Co-Founder 501(c)(3) Non Profit Warrior Wellness Solutions-March 2009 - present

www.warriorwellnesssolutions.org

  • Created non-profit organization with mission of promoting health and wellness for members of U.S. Armed Forces and their families, especially those suffering from post-traumatic stress disorder, wounds, injuries and other combat related illnesses.

  • Developed evidence-based Holistic Integrative Health and Wellness training, education and exercise.

  • Developed Board of Directors and set standards on ethics and responsibility.

  • Developed Partnerships with other non- profits & for-profit companies.

  • Conduct Holistic Health and Wellness and Nutrition workshops at USMC Camp Lejeune, NC, Wounded Warrior Battalion East for wounded, ill & injured Marines with family members included, Walter Reed National Military Medical Center and Veterans homes.

  • Co-Founder Warrior Athlete Program, Warrior Wellness Program, Combat Readiness, Yoga for Veterans, Martial Arts for Veterans

  • Run marathons and adventure races.

Special Events Owner/Director Activ Sound Systems & Entertainment October 1995 -present

  • Arrange function space for large venues, nightclubs and cafes.

  • Coordinate special event parties for up to 2,000 people.

  • Offer promotional consulting for various venues.

  • Control budgets of up to $30,000.

  • Responsible for booking and contracting entertainment, event spaces, and sound system rentals.

Marketing/Sales Associate Sysco Food Services, Charlotte NC February 2007 – January 2009

  • Extensive training in many aspects of the food industry to include food, agriculture, supplies, equipment, transportation, refrigration, cleaning chemicals and profitability.  

  • Exceeded previous year sales goals

  • Conducted menu and beverage analysis for clients, and developed menu and wine pairings.

  • Responsible for collecting and depositing money from customers.

  • Covered a wide and diverse territory to include major chain hotels, large churches, and Zagat Rated fine dining restaurants.

  • Trained wait staff in both casual and fine dining atmosphere, on all aspects of food & beverage service and sales. Conducted demonstrations of products regularly.

Marketing/Sales Representative Mutual Distributors, Charlotte, NC January 2001 – October 2006

  • Conducted wine, beer, juice and new age beverage tastings for industry.

  • Consistently met sales quotas resulting in ranking top three in company for receiving bonuses on a consistent basis.

  • Trained wait staff in both casual and fine dining atmosphere on all aspects of food and beverage service and sales.

Corporal - United States Marine Corps June 1990 – June 1997

  • Gulf War Veteran

  • Team Leader in an infantry platoon

  • Participated in a peace keeping mission in Bosnia (Yugoslavia)

  • Veteran of the Somalia conflict

  • Acted as translator - Bilingual in Castilian (Spanish)

Education and Training

Registered Yoga Teacher 200 hours February 2012 Yoga Club, Holistic Yoga Therapy Institute and Veterans Yoga Project                                                                  

  • Educated and Trained in Ashtanga, Anusara, Power Yoga, Mindful Yoga Therapy, Restorative Yoga Therapy & Structural Yoga Therapy.

  • Educated and trained wounded, ill & injured veterans population, recovering cancer patients, obese individuals, post pregnancy, athletes, mix martial artists, sexual trauma survivors, yoga teachers pursuing Yoga Alliance 200 & 500 hours certification

Holistic Nutrition, Health and Wellness Graduate July 2011 Institute for Integrative Nutrition

  • Educated and trained wounded, ill & injured veterans population, recovering cancer patients, obese individuals, post pregnancy, athletes, mix martial artists, sexual trauma survivors, corporate wellness

Awards

Received for saving the life of a woman in Concord, NC

  • Nominated for Carnegie Hero Medal, Plaque for Heroism from the City of Concord, NC, and Good Samaritan Award from Cabarrus County, NC, February 2003

Languages

  • English and Castilian (Spanish)

Phone: 704 • 449 • 6916

©2019 by Reedy Creek Naturals.